Why Events Like Wine, Cars & Cigars Attract Powerbrokers — and Why That Matters if You're Selling Your Home
We wanted to reflect on an AMAZING Wine, Cars & Cigars Event we hosted with Richard Moriarty at the Newport Beach Vineyards.
By Jarett Richards | Luxury Real Estate Advisor | High-Touch Marketing Expert
In the world of luxury real estate, it’s not just what you know — it’s who’s in the room.
That’s why our team hosts and participates in elite networking events across California — experiences that go far beyond cocktail hours or business cards. Whether it’s our signature “Wine, Cars & Cigars” showcase or private invite-only rooftop panels, these events aren’t just about lifestyle. They’re about connecting the right homes to the right people — before listings even go live.
Here’s why events like these are one of the most powerful marketing tools for sellers of luxury property — and why we intentionally bring together powerbrokers, agents, and high-net-worth buyers in curated environments.
🔥 What Are These Events Really About?
We don’t throw events for the sake of social media photos.
Every gathering — whether public-facing or ultra-private — is strategically designed to do one thing:
👉 Put quality homes and motivated sellers in front of serious, qualified, affluent people.
Some of the curated experiences we host or collaborate with include:
- Wine, Cars & Cigars: A luxury lifestyle showcase featuring exotic cars, premium cigars, and investment-minded guests
- Broker-Only Previews: Private walkthroughs for top agents before a listing hits the public market
- Art, Architecture & Estates: Events held at or around architecturally significant homes, often with wine pairings, art showings, or live music
- Power Brunches & Financial Panels: Co-hosted with wealth managers, trust attorneys, and private bankers to educate and connect HNWIs
- Private Family Office Mixers: Discreet, invite-only events with estate planning professionals and institutional buyers
These are not the typical “open house with cookies” events. These are where multi-million dollar homes, private equity, and global referrals move quietly — but powerfully.
🤝 Who Shows Up — and Why That Matters
We curate the guest lists with intention.
These events attract:
- Powerbrokers in real estate, finance, and development
- Top-producing agents representing buyers from NYC, Dubai, and Beijing
- High-net-worth individuals looking for trophy homes, 1031 exchanges, or portfolio diversifications
- Private lenders, trustees, and celebrity reps who guide the decisions behind closed doors
- Sellers and homeowners who want to position their properties in a premium network
In many cases, the buyer for your home isn’t browsing Zillow — they’re at these events, mingling with advisors, watching a home video reel, or shaking hands with someone who will make the introduction.
🏠 The Seller Advantage: Why These Events Matter for Your Home
If you’re planning to list your property — especially if it’s high-end, unique, or held in trust — here’s what this approach delivers:
1. Exclusive Exposure
We showcase select listings in print portfolios, video backdrops, or via discreet one-on-one conversations at events — giving your home off-market access to serious buyers.
2. Elevated Perception
Homes associated with premium events gain more than just visibility — they gain social credibility. It’s not just a home; it’s a statement property introduced in the right circles.
3. Connection to Key Decision-Makers
These gatherings are filled with the people who influence purchases — even if they aren’t the ones personally writing the check. Whether it’s a business manager, buyer’s agent, or family office rep — they’re in the room.
4. Real-Time Market Intel
By attending or hosting, we stay tapped into real-time sentiment: What’s trending? Who’s buying? What’s coming down the pipeline? That’s insight we bring back to guide your sale strategy.
💬 Real Talk: Relationships Still Close Deals
In a world of online listings and digital advertising, many forget the human side of high-stakes transactions. But in the luxury space, relationships still move faster than algorithms.
A $5M off-market listing can sell because of a cigar chat.
A $9M buyer might appear because of a conversation at a car event.
A poweragent may bring their entire portfolio because of a single lunch.
🚨 Thinking About Selling? Here's What You Need to Know:
If your property is:
- Over $1.5M+
- Architecturally unique
- Located in a high-demand area (e.g. Newport, Beverly Hills, Malibu, Napa, San Francisco, etc.)
- Part of a trust, estate, or private family transaction
You may benefit from having it featured at one of our upcoming events.
We offer:
✅ Event-based marketing strategy
✅ Off-market buyer outreach
✅ Cross-industry referral partnerships
✅ Trust and discretion for sensitive sales
📩 Want to Be Featured or Attend?
Interested in having your property featured at a future high-end real estate experience? Want to attend and see how these connections unfold?
📲 Reach out directly or drop your information below.
We'll send you details on upcoming events, private showcase opportunities, and the real estate power circle that’s quietly reshaping how luxury homes get sold in California.
📞 Contact Jarett Richards at 949-405-4455
Luxury Coastal Real Estate | Newport Beach
📍 Based in Orange County, CA
🌐 Website: www.JarettRichards.com
📩 Email: [email protected]
📱 Instagram: @jarett.richards
DRE#02204462
🛑 Legal Disclosure
© 2025 Berkshire Hathaway HomeServices California Properties is a member of the franchise system of BHH Affiliates LLC.
BHHS and the BHHS symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.
Equal Housing Opportunity.
